Design Thinking: Sitting Pretty

(Image courtesy of Sitting Pretty)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Sitting Pretty to learn more about the mission and vision of the company.

(Image courtesy of Sitting Pretty)

1. What makes Sitting Pretty different from other brands?

I think our primary difference is we are passionate about changing the thought process of buying a garment. We are such an instant gratification society, we see something we like and buy it, without really looking at it, in terms of its longevity, its fit, fabric, and who made it. We are vehement about only using natural fibres and no synthetics, it’s an easy commitment to make as just by doing this you don’t add to micro plastic waste in waterways and the ocean. It’s a very small sacrifice.

(Image courtesy of Sitting Pretty)

2. How does Sitting Pretty stay ahead of upcoming trends?

We take trends into account when designing our collections, but really are not trend-centric. We aim to create garments that last, in terms of aesthetics and actual physical longevity.

(Image courtesy of Sitting Pretty)

3. How does Sitting Pretty incorporate its mission and vision into it product offerings?

Every item that we make has been well thought through. In terms of material, design, and manufacture. We aim for as little waste as possible and when there is wastage we look at how we can incorporate that into a different product. We aim for circular design, to create products that are classic and long lasting .

(Image courtesy of Sitting Pretty)

4. What is the future of the company?

To hone our design processes, to learn and from there, grow and change accordingly.