Design Thinking Blanc Noir Lifestyle Collection

(Image courtesy of Blanc Noir. Image depicts the Counterpoint Bra Top and Counterpoint Legging. The Counterpoint Bra Top is characterized by its, "Opening for bra pad, Power mesh under-layer, Shell: Sucuri Black Out PB (87% Nylon, 13% Spandex), Contrast: Black Out II (86% Nylon, 14% Spandex), and Contrast: Power Mesh (82% Polyester, 18% Spandex)." Price=$89. You can order this Bra Top at https://blancnoirusa.com/collections/new/products/counterpoint-bra-top. The Counterpoint Legging is described as having a , " Stretch waistband, Inseam 29 , High Rise, Shell: Sucuri Black Out PB (87% Nylon, 13% Spandex), Contrast: Black Out II (86% Nylon, 14% Spandex), and Contrast: Power Mesh (82% Polyester, 18% Spandex)." Pirce=$149. You can order this legging at https://blancnoirusa.com/collections/new/products/counterpoint-legging )

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Blanc Noir to learn more about their organization.

(Image courtesy of Blanc Noir. Image depicts the Motto Jacket in White and Yolo Bike Shorts. The Motto Jacket is described as, " Leather luxe gets soft, lightweight and breathable in our sleek moto jacket. The Leather Mesh Moto features diamond quilting on leather with an edgy and functional lace-up back. This jacket also has a cuff-zipper and an iPhone pocket, Diamond Quilting on Leather, Zipper on Cuff and CF, iPhone Pocket, and CB Length from HPS = 21, Shell Fabric: Matte Covered Lamb (100% Real Leather), Contrast A: Power Mesh (90% Polyester, 10% Spandex), and Contrast B: Padded Mesh (100% Polyester).” Price=$299. You can order the Motto Jacket at https://blancnoirusa.com/products/moto-jacket-5 . The Yolo Bike Shorts are characterized by its, "Phone pocket at side, Inseam 6 1/2", High Rise, Self: Animal Pop Black out Shine (89% Polyamide, 11% Spandex), Contrast: Black out II (85% Polyamide, 14% Spandex)." Price=$99. You can order a pair of these bike shorts at https://blancnoirusa.com/products/yolo-bike-short )

1. What makes Blanc Noir's different from other fashion brands?

Blanc Noir looks are very versatile and multi-functional. They can be worn from studio to street wear. We are a contemporary high style clothing for today’s fashion minded active women. Today’s consumer demands clothing that allows them to move from the gym to work to date night. The result is everyday clothing that works as hard for you as you work for everyone else. Our product is thoughtfully designed to embrace our 4 core values of Comfort, Range of Motion, Adaptability and Timeless Fashion. Blanc Noir takes you beyond the hour in the gym, giving you versatility to meet the challenges of your 24/7 lifestyle.

(Image courtesy of Blanc Noir. Image depicts the Mesh Inset Motto Puffer. This puffer is described as having, " Inner Media Pocket At Left Chest, Mesh Body Ventilation System, Down Fill For Warmth, Zip Pocket At Waist , Self: Knit Membrane, Down Proof (55% Polyester, 45% Nylon), Contrast: Power Mesh (82% Polyester, 18% Spandex), Contrast: 100% Leather, Lining: Brushed Jersey (95% Polyester, 5% Spandex), Filling : 80/20 Down/Feather, and Filling at shoulder: 100% Polyester Down." Price= $299. You can order this puffer at https://blancnoirusa.com/products/mesh-inset-moto-puffer-1 )

2. How does Blanc Noir's mission and vision influence your product offerings?

Blanc Noir is true to our core values. We make sure all of our product is functional and as mentioned all of our product has seamless comfort, range of motion, adaptability, and is timeless!

(Image courtesy of Blanc Noir. Image depicts the Vita Track Dress. Blanc Noir characterizes this dress by having, "Mesh Upper-Back, Two-way Zipper at Centre Front, Functional Hood Drawcord, Snap-Button Fastening at Both Side Seams, CB Length from HPS = 52”, Shell Fabric: Track Scuba (75% Nylon, 25% Spandex), Contrast A: Technical Perforated Jersey (59% Polyamide, 25% Spandex), Contrast B: Rib-Knit (98% Polyester, 2% Spandex)." Price=$159. You can order this dress at https://blancnoirusa.com/collections/dresses-and-jumpsuits/products/vista-track-dress )

3. What are the quintessential Blanc Noir products anyone should buy?

All of our outwear!

(Image courtesy of Blanc Noir. Image depicts the Handmade Wool Traveler Jacket. This Jacket is described as having, "Functional side pocket, Thumbholes, CB length from CB neck 29 1/2", Shell: Handmade Wool 100% Wool, Contrast: Ponte Roma (68% Rayon, 27% Nylon, 5% Spandex), Contrast: Stretch lining (97% Polyester, 3% Spandex)." Price=$449. You can order this jacket at https://blancnoirusa.com/collections/wool/products/handmade-wool-traveler-jacket )

4. What is the future of the company?

We see Blanc Noir evolving with current trends and lifestyle.

(Image courtesy of Blanc Noir. Image depicts the Mount Blanc Puffer. This puffer is characterized by its, " Inner Media Pocket At Left Chest, Down Fill For Warmth, Deodorizing and Wicking Lining , Waist Pockets, CB Length 23 1/2", Shell: Surface 100% Polyurethane, Backing With 100% Nylon, Lining: 87% Polyester, 13% Spandex, and Filling: 80/20 Down/Feather. " Price=$299. You can order this jacket at https://blancnoirusa.com/products/mont-blanc-puffer