Design Thinking: BleuSalt

Image courtesy of Cindy Crawford's Instagram.

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how organizations applied Design Thinking. I spoke with Bleusalt's CEO/ CCO/Founder, Lyndie Benson, to learn how the company incorporates its mission and vision into its products.

Image courtesy of Bleusalt.

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Bleusalt Interview with CEO/CCO/Founder Lyndie Benson

Image courtesy of Bleusalt.

1. What makes Bleusalt different from other companies?

Bleusalt distinguishes itself in the fashion industry through its commitment to sustainability, luxury, and American manufacturing.

Image courtesy of Bleusalt.

2. How has Bleusalt evolved since its founding?

Since its launch, Bleusalt has continued to grow and evolve. We expanded our product categories to include men's, women's, and children's garments.

Image courtesy of Bleusalt.

Image courtesy of Bleusalt.

Image courtesy of Bleusalt.

We collaborate with icons like Patrick Dempsey (for our men's line) and the dynamic mother/daughter duo Cindy Crawford and Kaia Gerber for Cindy Styles.

Image courtesy of Bleusalt.

We expanded our market presence through social media and continue to grow our E-commerce platforms.

Image courtesy of Kaia Gerber's Instagram.

3. How does Bleusalt incorporate its mission and vision into its products? 

Through our three key pillars:" Sustainability, Local Manufacturing, Capsule Wardrobes.

Image courtesy of Bleusalt

4. What advice would you give to students and young professionals who want to start their own company?

Follow your passion.- Lyndie Benson

5. What is the future of Bleusalt?

Continue to evolve and create luxurious, sustainable pieces.

Image courtesy of Bleusalt.