Design Thinking: Clé de Peau Beauté

(Image courtesy of Clé de Peau Beauté's Instagram account.)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking to their market offerings. I spoke with Jan. to learn more about Clé de Peau Beauté .

(Image courtesy of Clé de Peau Beauté's Instagram account.)

1. What makes Clé de Peau Beauté different from other brands on the market?

We use a simple and holistic approach, timeless techniques, healthy rituals, and products backed by science and research.

(Image courtesy of Clé de Peau Beauté's Instagram account.)

2. How does Clé de Peau Beauté allow all skin types to be able to have a great result?

We have different products specifically made for all skin types and skin concerns and are inclusive with our shades as well.

(Image courtesy of Clé de Peau Beauté's Instagram account.)

3. What is the future of the company?

We do not yet know what the future holds, but we will always post all updates on our website.

(Image courtesy of Clé de Peau Beauté's Instagram account.)