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Apr 182 min read

Design Thinking: Dragon Diffusion



Image depicts a woman carrying the Rosanna bag in Orange. Dragon Diffusion describes the Rosanna bag as, "he epitome of timeless elegance and functionality. Crafted with precision and care, Rosanna is a woven leather baguette bag that effortlessly combines style and practicality. Its unique silhouette offers versatility, allowing you to effortlessly drape it over your shoulder for easy carrying. What sets Rosanna apart is its intricate weaving pattern. Made of irregular leather weaving straps that delicately taper towards the brim, Rosanna's design is reminiscent of the beloved best-seller, the Santa Croce. This subtle nod to a classic favorite adds an extra layer of sophistication to Rosanna's allure. An antiqued St. Christopher medal charm, in homage to the patron saint of travellers, is hand-sewn inside each and every Dragon Diffusion bag—our brand’s very own seal of authenticity."

(Image courtesy of Dragon Diffusion.)



In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how organizations applied Design Thinking. I spoke with Ines from Dragon Diffusion to learn how the company incorporates its mission and vision into its products.





Image depicts the PIC POCKET in GRANNY GREEN. Dragon Diffusion describes this purse as, "The "Pic Pocket" is a streamlined phone crossbody pochette, handwoven for a touch of elegance. Its flat shape and open top design provide easy access to your essentials, while the interlaced weaving offers a stylish look. Perfect for those who need simplicity and functionality, the Pic Pocket is ideal for daily use or special occasions, keeping your items secure and accessible.We are a group of Artisan Leather weavers. Each bag is entirely crafted by hand. This product has been handcrafted, so no two pieces are alike. If you find any curve in the weaving or 2 tone shade in color, these are due to our unique process and not a manufacturing flaw. When this leather becomes wet, there may be slight decoloration or transfer when rubbed. We use natural dyes in coloring of our straps and the irregular tones is part of the charm of this product. Over time this bag will age and develop a natural patina that only traditional made leather will give. St. Christopher is the patron saint for travelers. This medal is a symbol of our faith and goodwill, that way protect you and the bag for years to come."

(Image courtesy of Dragon Diffusion.)


1. What makes Dragon Diffusion different from other companies?

Dragon Diffusion stands out for its commitment to artisanal craftsmanship and quality. Each piece is meticulously handwoven by skilled artisans using traditional techniques, resulting in unique and durable products that embody timeless elegance and style.



Image depicts a woman carrying the Martha bag in Forrest Green. Dragon Diffusion describes this product as, "Introducing "Martha" - a chic woven leather basket handbag designed for easy hand-carrying. Martha features a cotton drawstring sewn onto the top for convenient closure, adding a touch of security while preserving its sleek design. With its diagonal weaving reminiscent of traditional wicker baskets, Martha seamlessly blends classic aesthetics with modern functionality. An antiqued St. Christopher medal charm, in homage to the patron saint of travellers, is hand-sewn inside each and every Dragon Diffusion bag—our brand’s very own seal of authenticity."

(Image courtesy of Dragon Diffusion.)


2. Where does Dragon Diffusion draw inspiration from?

Our inspiration comes from various sources, including traditional craftsmanship, nature, and global cultures. We draw upon these influences to create classic and contemporary designs that resonate with customers who appreciate authenticity and individuality.



Image depicts a woman carrying the nantucket in big orange. Dragon Diffusion describes this bag as, "Named after the sunny Massachusetts island, the Nantucket bag is one of our most popular styles. Handwoven in a tight knit from soft buffalo calf leather and complete with braided handles, this roomy, unlined, open-top tote will be the perfect accompaniment to laid-back picnics beneath the summer sun. A matching cotton drawstring bag is available should you wish to add a lining. An antiqued St. Christopher medal charm, in homage to the patron saint of travellers, is hand-sewn inside each and every Dragon Diffusion bag—our brand’s very own seal of authenticity."

(Image courtesy of Dragon Diffusion.)


3. How does Dragon Diffusion incorporate its mission and vision into its products?

At Dragon Diffusion, our mission is to celebrate and preserve the art of handcrafted leather weaving while promoting sustainability and ethical production practices. We strive to incorporate this mission into our products by using high-quality, ethically sourced materials and supporting local artisans and communities.




Image depicts a woman in a white dress holding the pompom double jump tan. Dragon Diffusion describes this bag as, "Remaining true to traditional basket weaving techniques, this slouchy bohemian-style pouch is handwoven in a soft buffalo calf leather and comes unlined—keeping things pure and simple. Complete with a long, woven leather shoulder strap and tasseled drawstring top, the Pompom Double Jump is the ideal on-the-go accessory—to be dressed up or down all year round. An antiqued St. Christopher medal charm, in homage to the patron saint of travellers, is hand-sewn inside each and every Dragon Diffusion bag—our brand’s very own seal of authenticity."

(Image courtesy of Dragon Diffusion.)


4. What is the future of the company?

As we look to the future, we aim to continue expanding our product offerings while staying true to our core values of craftsmanship, quality, and sustainability. We are excited to explore new design collaborations, expand our global presence, and further engage with our community of customers who share our passion for beautifully crafted leather goods.



Image depicts a woman in a navy crochet set holding the CHECK TOTE ORANGE/KELLY GREEN. Dragon Diffusion describes this product as,"Our Check Tote is meticulously crafted with delicate strips of goat leather, woven together in a timeless "Check" pattern. With its perfect size and shape, it's not only the ideal bag for your daily work routine, but also for strolling along the beach in style. An antiqued St. Christopher medal charm, in homage to the patron saint of travellers, is hand-sewn inside each and every Dragon Diffusion bag—our brand’s very own seal of authenticity."

(Image courtesy of Dragon Diffusion.)


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Me on my first day of graduate school

Rachel Huss

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