Design Thinking: HUNZA G

(Image courtesy of Hunza G)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Fi T., Operations Manger, to learn more about the brand.

(Image courtesy of Hunza G)

1. What makes HUNZA G different from other brands on the market?

We make both our end product but also our fabric. We have an exclusive fabric which no-one else is able to make to our exact standards and a one size fit product that has a broad customer base in terms of size and age which is very unique in the swim market.

(Image courtesy of Hunza G)

2. How does HUNZA G stay ahead of upcoming trends?

We are true to our own product and although aware of trends don’t follow them. We see ourselves as making product for our customer for a lifetime.

(Image courtesy of Hunza G)

3. Where does HUNZA G draw inspiration from during the design process?

Our creative director draws inspiration from the things she sees, places she goes, the people around her and places she travels. There is no set source of inspiration.

(Image courtesy of Hunza G)

4. How does HUNZA G incorporate its mission and vision into its product offerings?

Simply we are a one size product that can take a women through a lifetime.

(Image courtesy of Hunza G)

5. What is the future of the company?

Continue building the brand through a strong communication strategy which will take us global.

(Image courtesy of Hunza G)