Design Thinking: Jessica McCormack

(Image courtesy of Jessica McCormack's Instagram. Image depicts the Golden Snake Ring. This ring is described by, "From the Signature collection, a golden snake ring set with a central 0.95ct marquise cut diamond, and two small round Sapphires, handcrafted in 18K yellow gold. Total carat weight approximately 1.42 carats. Prices may vary depending on carat weight and ring size. The Signature collection was created to provide an easily wearable jewellery uniform, which can be effortlessly layered and mixed. Every piece has a timeless, modern aesthetic that draws admiration without being ostentatious. We offer free global delivery, find out more information and shipping options available for your destination here.

We can arrange an exchange or full refund within 14 days, for more information click here. If you need further assistance please contact our jewelry experts on +44 (0) 207 491 9999 or enquiries@jessicamccormack.com. Price= $45,000. You can order this ring at https://www.jessicamccormack.com/jewellery/rings/golden-snake-ring )

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Flo S., Head of PR at Jessica McCormack, to learn more about the organization.

(Image courtesy of Jessica McCormack. Image depicts the Wings of Desire Diamond and Blackened Gold Earrings. These earrings are described as," Set with approximately 1.70 carats of brilliant cut diamonds, the Wing of Desire Blackened Gold Earrings have been handcrafted in blackened 18k white gold. The Messenger of the Gods collection is inspired by Greek Mythology – in particular, Hermes with his winged hat and sandals which he used when delivering dreams from the mortals to the Gods. The beginning element of this collection was the Wing of Desire Earring, a jewel which has become and iconic part of Jessica's work. The Wing of Desire Earrings are designed to trace the contour of the wearers ear and are 'climber' earrings. Also available in white gold and yellow gold. We offer free global delivery, find out more information and shipping options available for your destination here

We can arrange an exchange or full refund within 14 days, for more information click here. If you need further assistance please contact our jewelry experts on +44 (0) 207 491 9999 or enquiries@jessicamccormack.com. Price= $10,700. You can order these earrings at https://www.jessicamccormack.com/collections/messenger-of-the-gods/wing-of-desire-blackened-gold-earrings )

1. What makes Jessica McCormack different from other jewellery brands?

Our approach to jewellery is unique, Jessica designs diamond jewellery for the every-day. It’s jewellery to be hugely loved, and hugely worn – not tucked away on a nightstand waiting for the perfect moment. They’re ‘day-diamonds’ to be worn with everything from an LBD to jeans and a t-shirt. Our modern designs are paired with expert craftsmanship, with pieces made in house at our on-site workshop.

(Image courtesy of Jessica McCormack. Image depicts the Mother Earth Heirloom Jewelry Box. This box is characterized as," The Mother Earth Jewellery Box is an ode to our home on this planet. Inspired by the beauty of life being lived on land, in the skies and in the sea, the embroidery depicts scenes of mother nature at its most joyful, and sits alongside some of Jessica’s signature motifs. The box is finished with a heart and wings brass plaque, ready to be engraved with a bespoke message, and locked with a silk tasselled key. A Jessica McCormack Heirloom Box is a reimagined antique that will last through generations, just like the jewelry inside. The Heirloom Jewellery box offering includes $9,000 worth of Jessica McCormack jewelry chosen by you to be added to the box once completed. Each Heirloom Box is unique, consisting of an antique wooden case which has been carefully restored, lined in velvet and hand embroidered. The bespoke embroidery is designed in house and hand stitched using traditional methods." Price= $23,500. You can order this jewelry box at https://www.jessicamccormack.com/jewellery-boxes/mother-earth-heirloom-jewellery-box )

2. How does Jessica McCormack incorporates her vision into the collections?

Inspiration for a collection can come from anywhere. With our newest collection On The Rocks, Jessica was inspired by the sculpture of Barbara Hepworth who’s forms are evocative of British coastal walks, hills and skies. You can see that inspiration reflected in beautiful diamond, gold and Chalcedony pieces – in their organic shape and perfectly imperfect forms.

(Image courtesy of Jessica McCormack. Image depicts the On The Rocks 0.40ct Diamond and Chalcedony Gypset Hoop Earrings. These earrings are described as, " From the On The Rocks collection, these sky-hued Gypset earrings are set with an 0.40 baguette cut diamond, resting in a blue coloured chalcedony drop. Handcrafted in 18k yellow gold and 18k white gold. Total diamond weight is 0.81 carat." Price=$14,500. You can order these earrings at https://www.jessicamccormack.com/on-the-rocks-0-40ct-diamond-and-chalcedony-gypset-hoop-earrings )

3. What are the quintessential Jessica McCormack products customers should buy?

Our best sellers are our Gypset earrings, they’re the prettiest, easiest hoop earrings. They come in all shapes and sizes, which means they’re great for stacking, collecting, wearing alone or in pairs. They’re the perfect piece of jewellery.

(Image courtesy of Jessica McCormack)