Design Thinking: La Manso

(Image courtesy of La Manso's Instagram. Image depicts Lily Rose Depp)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Aurora González to learn more about the mission and vision of La Manso .

(Image courtesy of La Manso's Instagram. Image depicts Vittoria Ceretti)

1. What makes LA Manso different from other brands?

The freshness that Adriana brings to her products and collections.Adriana has never been ashamed or embarrassed to change or offer new things, without fear of what people will say.

(Image courtesy of La Manso's Instagram. Image depicts Faith Jaggernauth)

2. How does Adriana incorporate her vision into the collections? Embracing maximalist statement pieces and inspired by her grandmother's collection of glamorous acrylic jewelry, prompting her to create colorful bling of her own.

(Image courtesy of La Manso's Instagram)

3. What are the quintessential La Manso products customers should buy?

Sincerely, the one you feel most identified with.La Manso rings are made to fit all kinds of personalities, that's why we work with such a wide range of colors. Even so, our I'm Invisible and French sunrise rings are always best sellers

(Image courtesy of La Manso. Image depicts the French Sunrise Ring)

4. What is the future of the company?

We try to enjoy the present and maximize it as much as possible. Putting ourselves too much in the future makes us not have a good time in the meantime!

(Logo courtesy of La Manso)