Design Thinking: LEUCHTTURM 1917

(Image courtesy of Leuchtturm 1917 Instagram)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with LEUCHTTURM 1917 to learn more about the mission and vision of the organization.

(Image courtesy of Leuchtturm 1917 Instagram)

1. What makes LEUCHTTURM 1917 different from other journal brands? It’s quality, wide assortment of colors, sizes, rulings and styles and also availability.

(Image courtesy of Leuchtturm 1917 Instagram)

2. How does LEUCHTTURM 1917 evolve its' products designs? Follow European trends.

(Image courtesy of Leuchtturm 1917 Instagram)

3. How does LEUCHTTURM 1917 incorporate its mission and vision into its product offerings? We thrive to provide the highest quality of paper and craftsmanship.

(Image courtesy of Leuchtturm 1917 Instagram)

4. What is the future of the company? Become the world leader in the premium notebook industry.

(Image courtesy of Leuchtturm 1917 Instagram)