Design Thinking: Lisa Says Gah
In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how organizations applied Design Thinking. I spoke with Lisa Says Gah's CEO & Founder, Lisa Bühler, to understand how the company incorporates its mission and vision into its products.
Interview with Lisa Says Gah CEO & Founder Lisa Bühler
Discover how Lisa Says Gah stands out in the fashion world.
1. What makes Lisa Says Gah different from other companies?
Lisa Says Gah (LSG) stands out for its unique blend of nostalgia, escapism, and individuality. Unlike fast fashion brands, LSG prioritizes thoughtful design, ethical production, and a curated aesthetic that feels vintage-inspired and modern. The brand fosters a sense of community, encouraging customers to embrace self-expression through joyful, inclusive, and conscious fashion. LSG is not (only) about selling clothes—it’s about creating a feeling, a conversation, and a movement around mindful consumerism.
2. How has Lisa Says Gah evolved since its founding?
Since its launch, Lisa Says Gah has grown from an independent online boutique into a full-fledged brand with its own in-house designs and collaborations. Initially, the focus was on curating under-the-radar, ethical designers. Over time, LSG has expanded its own product offerings while maintaining its core values of sustainable growth and authenticity. The brand has also built a loyal following by leveraging social media, community engagement, and a strong brand voice that resonates beyond just fashion.
3. How does Lisa Says Gah incorporate its mission and vision into its products?
Every LSG piece is designed to inspire confidence and joy while reflecting a commitment to ethical fashion. The brand’s collections are vibrant, nostalgic, and meant to spark excitement—each item is carefully crafted to be a conversation starter. LSG partners with ethical manufacturers and prioritizes responsible production methods to ensure its fashion aligns with conscious consumerism. The brand’s messaging, photography, and storytelling reinforce the idea that fashion can be fun, expressive, and meaningful.
4. What advice would you give to students and young professionals who want to enter this realm?
Be curious, stay authentic, and don’t be afraid to carve your path. The fashion industry constantly evolves, and there’s room for fresh perspectives. Gain experience wherever you can—internships, assisting small brands, or even starting your own creative projects. Building relationships and understanding the business side of fashion (from design to marketing to operations) is crucial. Most importantly, stay true to your values and vision—brands that resonate are the ones with a strong, genuine identity.
5. What is the future of Lisa Says Gah?
Lisa Says Gah will continue to evolve while staying true to its roots. Expect more innovative designs, exciting collaborations, and deeper engagement with the LSG community. As sustainability and mindful consumerism remain at the forefront of the industry, LSG will keep pushing for responsible production and meaningful storytelling. The brand will also explore new ways to connect with customers through experiential retail, expanded product categories, or creative digital content. The future is all about growth while maintaining the authenticity and playfulness that define LSG.
Images courtesy of Lisa Says Gah.
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