Design Thinking: Paradis Perdus NYC

(Image Courtesy of Paradis Perdus. Image depicts the Jules Sweater. This sweater is described as, "Meet JULES! This red and ivory pearl rib intarsia sweater is sure to become one of your favorites. JULES has our signature ribbed neck, cuff and body trim details. Its lovable bicolor geometric pattern extends to the sleeves, which are knitted with an undulating graphic fashioning detail. As always, this product is made with 100% recycled fibers (GRS certified) with love, in ITALY. Unisex". Price=$495. You can order this sweater at https://paradisperdusnyc.com/collections/view-all/products/jules-ivory-red?variant=36768777765027 )

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Paradis Perdus NYC to learn more about their organization.

(Image courtesy of Paradis Perdus NYC. Image depicts the Léonard teeshirt in White. This teeshirt is described as,"Meet LÉONARD! Our jersey tee printed with a blurred yeti graphic comes in a relaxed fit with a crewneck collar. Proudly made in PORTUGAL with 100% recycled cotton blend fibers. We produce our jersey products in close proximity to where the fibers are recycled (SPAIN) so as to reduce the carbon journey. Unisex." Price=$115. You can order this shirt at https://paradisperdusnyc.com/products/leonard-white )

1.What makes Paradis Perdus NYC different from other fashion brands?

The goal of Paradis Perdus is to create fashion in a better and cleaner way, with the lowest impact on the planet. Far away from greenwashing we have researched what would be the cleanest possible way to create fashion. In order to do so we are working exclusively with materials that are already on the planet, transforming them, instead of growing them at a high cost for the planet. Everything we use is 100% recycled.

(Image courtesy of Paradis Perdus NYC. Image depicts the Milotto pants in Gold Yellow. These pants are described as," Coucou MILOTTO! The casual and comfy jogger pant. MILOTTO is made with our medium-weight jersey fabric with a practical elasticated waistband and cuffs, to give a "jogging" look. MILOTTO has two convenient side pockets as well as a welt pocket detail at back. As with all of our products, MILOTTO is made exclusively out of recycled fibers. Proudly made in PORTUGAL with 100% recycled cotton blend fibers. We produce our jersey products in close proximity to where the fibers are recycled (SPAIN) so as to reduce the carbon journey. Unisex." Price=$175. You can order these pants at https://paradisperdusnyc.com/collections/pants/products/milotto-golden-yellow)

2. How does Paradis Perdus NYC stay ahead of upcoming fashion trends?

It’s a subtle recipe between fast forward vision from our designer as well as getting inspired from certain neighborhood, cities, were we get inspiration from the street. We’re not looking into being trendy, we make the garment we love and want to wear at a certain time, as well as timeless pieces.

(Image courtesy ofGarmentory.com. Image depicts the Unisex Paradis Perdus Marceau Cotton Blend Sweater in Black. Paradis Perdus describes themselves as" born from a desire to create beautiful knitwear without causing undue harm to our planet. Designed in New York with a French sensibility, the collection marries high-fashion silhouettes with recycled materials, resulting in garments that are at once both elevated and luxurious, yet playful and imaginative." The Sweatshirt is explained as, "Say 'bonjour' to MARCEAU! Our long-sleeved crewneck sweatshirt proudly displays our signature PARADIS PERDUS collegiate print. Providing a comfortable fit, this medium-weight jersey sweatshirt can be comfortably worn all year round. MARCEAU has ribbed collar details that continue into our V-shaped signature modesty detail at the neck. With its additional ribbed cuffs and hem details, its no wonder why this staple quickly became a fan favorite! As with all of our products, MARCEAU is made exclusively out of recycled fibers. Proudly made in PORTUGAL with 100% recycled cotton blend fibers. We produce our jersey products in close proximity to where the fibers are recycled (SPAIN) so as to reduce the carbon journey. Unisex. Made in PORTUGAL." Price=$195. You can order this Sweatshirt at https://www.garmentory.com/sale/paradis-perdus/women-sweats/1185765-marceau-%7C-black )

3.How does Paradis Perdus NYC incorporate its mission and vision into its product offerings?

We are offering timeless pieces that can be kept for ever as well as shared as everything is unisex.

(Company logo)

4. What is the future of the company?

Great question! We are growing organically and don’t want to rush anything. We are distributing with a few trusted partners across the USA, Canada and Europe as well as through our website. We are working also on several great collaborations. Overall we want to show that a clean way in this polluting industry is possible, and in fine want to grow the recycling industry as today only 1% of the garments produced each year are recycled.

(Image courtesy of Paradis Perdus NYC)