Design Thinking: SKCOUT

Image courtesy of Skcout.

In Graduate School, professors love to discuss "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs.

Image courtesy of Skcout.

In this article series, I contacted different companies to learn how organizations apply Design Thinking. I spoke with SKCOUT Founder Bailey Hanzel to understand how he incorporates design thinking into his products.

Image courtesy of Skcout.

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Image courtesy of Skcout.

1. What makes SKCOUT different from other fashion brands?

SKCOUT stands out by catering to creatives and dreamers and providing apparel and a storytelling platform. We aim to inspire others to chase their dreams—just as we have—while sharing the journeys of athletes and creatives making their mark.

2. How have SKCOUT’s designs evolved since its founding?

Our designs are rooted in city pride and sports culture, which will always be part of our DNA. However, we’re expanding this spring with fresh SKCOUT designs beyond our signature logo and sports themes, offering something unique for our community.

3. How does SKCOUT incorporate its mission and vision into its products?

We infuse our mission into every piece of content we create. Our logo represents more than a brand. SKCOUT collaborates with other creatives to share their stories.

4. What advice would you give to students and young professionals who want to start a fashion company?

Build your brand around what you love—it’ll keep you motivated and authentic. Don’t rush the process; focus on perfecting one product at a time. Growth takes time, but staying true to your vision will set you apart.

Image courtesy of Skcout.