Design Thinking: Toximaniac

(Image courtesy of 𝐓𝐎𝐗𝐈𝐌𝐀𝐍𝐈𝐀𝐂)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking to their market offerings. I spoke with Ane B. to learn more about her company.

(Image courtesy of 𝐓𝐎𝐗𝐈𝐌𝐀𝐍𝐈𝐀𝐂)

1. What makes your brand different from others on the market?

I think my brand has very original designs, very personal to me. I decided to create my brand so I could add my mind to my wardrobe. I offer great quality at the best price-point I can do so it can be easier to afford for my clients.

(Image courtesy of 𝐓𝐎𝐗𝐈𝐌𝐀𝐍𝐈𝐀𝐂)

2. How do you incorporate your mission and vision into your product offerings?

Quality and creativity.

(Image courtesy of 𝐓𝐎𝐗𝐈𝐌𝐀𝐍𝐈𝐀𝐂)

3. Where do you find your design inspirations?

Pinterest, Instagram, and old family pictures.

(Image courtesy of 𝐓𝐎𝐗𝐈𝐌𝐀𝐍𝐈𝐀𝐂)

4. What is the future of your company?

I hope my designs to be liked and to be enjoyed by a lot more people. That's what fulfills me the most.

(Logo courtesy of 𝐓𝐎𝐗𝐈𝐌𝐀𝐍𝐈𝐀𝐂)